Marketing and sales teams often work in competition. The sales team focuses on making sales by finding customers and pitching to them. The marketing team, in contrast, builds brand awareness and generates revenue by helping customers find the company. Finding ways to get marketing and sales forces working together is critical to lifting yourself past this.
Over time, you need to pass on earned knowledge and inspiration to newer employees who will help you grow. The best way to ensure this works well is to empower your best and brightest as role models to mentor your next generation.
Sales work is demanding. If you don't find ways to let go, the stress that builds up for you can impact your happiness and your health. With this in mind, the following stress busters can help you maintain your sanity and keep going.
Being a payment facilitator can create impressive financial opportunities for your organization. Before you decide though, you should understand both the payfac model and how your expectations and needs fit into it. Not every company will find it works for them.
If you run a business, you need more than ever to be able to process credit and debit card payments so you can sell online. But friendly fraud can cut into your bottom line, and even your ability to continue to process payments. So it's crucial you know what it is and how to prevent it.
Accepting card and online payments is critical to your business, but you need to integrate your systems so you can process payments better. Integrating your payment processing with your POS system helps both your customer service and your own sales.
Social media platforms have become critical components of business marketing. But companies must be aware of the ever-evolving nature of social media if they wish to take full advantage of this powerful marketing engine.
A leader's job is to help give employees the tools to succeed for themselves and for you. Give some attention to helping your team eat better because their nutritional needs are an important part of their productivity.
Building payfac capabilities into your software offerings both streamline your clients' operations and generates revenue for you. Becoming a payfac takes your SaaS business to the next level.