Technology has made it quite easy to internationalize your business, hence reaching more customers. For your business to thrive, you need an online customer base.
Having the ability to accept payments online is crucial for many businesses to run smoothly and grow. Payment facilitation is quickly becoming an option for software companies to streamline payment processing for their clients.
Having a great idea, or even a great product or service, is no guarantee of success. Plenty of great ideas come to broke daydreamers. If you don't have a plan to sell what you have, you will not succeed.