Technical fields have a long tradition of male dominance. In fintech, this is no different. This gender gap speaks not only to the exclusion of women from fintech companies, but also the limitations those companies place on themselves. For your organization to grow, learn to more effectively hire and develop women into leadership.
Marketing challenges present themselves as the payment processing industry continues to mature and diversify. You need to find ways not only to retain your current customers against increased competition but also to reach new customers and grow into the future. To do so, take steps to overcome these challenges.
Millennials have received tremendous focus in marketing studies because they are emerging as a powerful purchasing force. As a result, articles abound that describe their habits. If you own or run a business, these studies should help push you toward a focus on newer payment technologies. For Canadian millennials, this means a focus on mobile, contactless payments.
If you are operating as a SaaS provider, you know the importance of payment processing in your platform. To truly compete in this space, you should have—or be developing—these five features. Not only will they set you apart, but they will help you serve your clients better.
When you have newer businesses signing up with you, they often need access to funding as they get up and running. This is where merchant cash advances can help. Working with a cash advance provider helps your clients gain access to money when they need it. It also gives you an additional revenue opportunity along the way.
The best sales professionals respond well in the moment. Still, adjusting as you go works best when you start with a framework designed to guide you to success. Setting up effective quarterly goals is one of the most important steps you can take to get to the next level of sales success.
Becoming a payment facilitator can open up new revenue streams for software developers. You need to focus on developing and growing into an industry that operates differently from most of the work you do. Overcoming the following challenges will be key to your success.
Obtaining payment processing and merchant services accounts can be difficult for entrepreneurs in certain industries. This creates a niche you can help serve while also generating strong profits as a merchant accounts reseller.
Anything you can do to make your customers' lives more efficient will help them, and therefore, help you make more sales. This is where autofill can help. It is the process that automatically populates payment and identification information into their ordering screen. It'll increase your sales and keep your customers happy.