Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.
The one constant in dealing with financial technology is change. You need to maintain a healthy skepticism towards the newest apps and fads, while at the same time remaining nimble enough to evolve with the available technology. Some trends are catching hold and should demand your attention as a merchant.
Market projections show that the global payment processing market is expected to grow almost 10% annually, from $35.6 billion in 2018 to an estimated $68.8 billion by 2025. If you are looking to grow sales for your ISO or SaaS service, the opportunity is there for the taking.
Today's technology gives new and exciting ways to help you reach people, to bring them in, and enable those connections. Take advantage of the tools available to give your team its best chance at sales success.
Marketing departments today have no excuse not to develop and use available digital tools. As 2020 approaches, the most effective uses will focus on techniques to not only target more customers, but to treat them as individuals.
One challenge businesses face is how to keep their employees up to date on industry knowledge. This includes both training new team members and getting the latest information to your active, busy workforce. For many, e-learning creates a flexible, cost-effective solution that can deliver the information your team needs in a way that they can absorb over time.
Marketing and sales teams often work in competition. The sales team focuses on making sales by finding customers and pitching to them. The marketing team, in contrast, builds brand awareness and generates revenue by helping customers find the company. Finding ways to get marketing and sales forces working together is critical to lifting yourself past this.
Over time, you need to pass on earned knowledge and inspiration to newer employees who will help you grow. The best way to ensure this works well is to empower your best and brightest as role models to mentor your next generation.
Social media platforms have become critical components of business marketing. But companies must be aware of the ever-evolving nature of social media if they wish to take full advantage of this powerful marketing engine.
To really set you apart in a competitive payment processing industry, you should focus on providing customer service that keeps your clients confident in your ability and willingness to help.