Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.
The coronavirus pandemic is forcing restaurants to close their dine-in business to maintain social distancing and adhere with ordinances that restrict public gatherings. In order to survive and thrive during these uncertain times, restaurants must be proactive and adapt to meet the needs of their customers.
The coronavirus pandemic has affected the daily lives of most by placing them in self-isolation. But what does this mean for the everyday face-to-face salesperson? And more specifically, how can payment industry ISOs and merchant resellers keep their sales active during this coronavirus situation?
For many, work by definition is not fun. You put your head down, fight through your day, and go home. It doesn't have to be that way, for you, or for your team. If you find ways to build laughter into the workplace, you not only help everyone enjoy the day more, but you get a more productive team in the process.
Marketing challenges present themselves as the payment processing industry continues to mature and diversify. You need to find ways not only to retain your current customers against increased competition but also to reach new customers and grow into the future. To do so, take steps to overcome these challenges.
Running an email marketing campaign can be a great tool to help grow your business. Done well, it can help you connect to current and potential customers. That said, a poorly run campaign will at best be ineffective, and at worst, off-putting for those who receive it. Consider the following tactics to get the most from your campaign.
It only takes a few seconds for an online shopper to know if they trust your website. Often the first opinion forms on a subconscious level without analyzing the thought process. We did a little research and put together a list of things that influence shoppers’ perception when they see a website for the first time.
The one constant in dealing with financial technology is change. You need to maintain a healthy skepticism towards the newest apps and fads, while at the same time remaining nimble enough to evolve with the available technology. Some trends are catching hold and should demand your attention as a merchant.
Market projections show that the global payment processing market is expected to grow almost 10% annually, from $35.6 billion in 2018 to an estimated $68.8 billion by 2025. If you are looking to grow sales for your ISO or SaaS service, the opportunity is there for the taking.
Today's technology gives new and exciting ways to help you reach people, to bring them in, and enable those connections. Take advantage of the tools available to give your team its best chance at sales success.