Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.
Marketing and sales teams often work in competition. The sales team focuses on making sales by finding customers and pitching to them. The marketing team, in contrast, builds brand awareness and generates revenue by helping customers find the company. Finding ways to get marketing and sales forces working together is critical to lifting yourself past this.
Over time, you need to pass on earned knowledge and inspiration to newer employees who will help you grow. The best way to ensure this works well is to empower your best and brightest as role models to mentor your next generation.
Social media platforms have become critical components of business marketing. But companies must be aware of the ever-evolving nature of social media if they wish to take full advantage of this powerful marketing engine.
To really set you apart in a competitive payment processing industry, you should focus on providing customer service that keeps your clients confident in your ability and willingness to help.
When you lead a team, you sometimes struggle to find ways to motivate them. One way to overcome this is to create a positive environment every day in your company by encouraging your team.
If you operate in the financial technology industry, including merchant services and payment processing, you need to differentiate yourself from the competition. Try these 5 fintech marketing tips!
Having a great idea, or even a great product or service, is no guarantee of success. Plenty of great ideas come to broke daydreamers. If you don't have a plan to sell what you have, you will not succeed.
Setting great business goals should be the primary focus of anyone who hopes to succeed in the payment processing industry. For many, setting goals is a fluid, undefined process that results only in vague hopes and dreams.