Why Integrated Software Vendors Need a Robust Developer Center

An integrated software vendor serves a greater purpose than merely selling software to businesses. Your task is to develop and maintain the tools they need to operate every day. This means not only creating new software but keeping things running smoothly after your initial sale too. For this to work, you need a robust developer center. Your developer team can make the difference between your selling products and providing an ongoing service and revenue stream.

Building Out New Software Applications

The first task for software developers should still be creation. Your developer center should look to innovate, to build out products that clients want. New needs and wants emerge every day; whether your customers identify something necessary to their business or just decide they want to do something different, your job is to step in with a product that does what they ask.

Here, a strong developer center can immediately set you apart. You first need to listen to what your customers want.  From there, having a team ready to build out solutions to the problems clients present pushes you ahead of other software companies. Be the go-to vendor for new product creation, and you will turn inquiries into repeat customers.

Improving and Managing Current Offerings

Still, for the integrated software vendor, providing a product should only serve as the beginning of your relationship. Any new software product needs to either interface smoothly with the other software systems in place or replace them with a full suite of business solutions. The biggest problem with new software, after all, is transitioning it smoothly into the operation a company has. However great its capabilities, if it doesn't work for your customer, you will lose that customer.

The developer center must remain ready for this stage. Your team should anticipate the issues that arise, by both learning what systems are in place and developing solutions to problems. Some issues will be obvious, but others only come to the fore when the integration is underway. A developer center serves as both technical support and customer service in those situations. You have to be ready to create APIs and other fixes for the short term, and supplemental software to smooth out the transition for the long term.

The more you can integrate into the software solutions you provide, the greater your long-term value for your customers will be. You should be ready to provide payment solutions that distribute financial data across the entire business suite, accounting that speaks with inventory, and a whole that becomes greater than the sum of a client's parts. A robust developer center not only makes you ready to respond to needs that arise but gives you a chance to create proactive solutions as well. It keeps you ready to serve your clients far beyond the point of software sales. In the process, it sets you up to build ongoing revenue streams for service and ongoing development.

Why Integrated Software Vendors Need a Robust Developer Center

About the Author

Shannon LeDuff, SVP of Sales & Business Development

Shannon focuses on sales, business development and strategic partnerships for Nuvei’s Integrated, card not present sales and partner channels. He is responsible for ISV partnership strategy and implementation.

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