The world has been pushing toward improving gender equality for a long time. If your company focuses on supporting this cause, your general reputation will benefit from it and it will strengthen the ties to your community. You may be surprised, though, at the direct benefits it gives you from a business perspective. The following benefits not only improve your organization's culture, but your bottom line as well.
1. Greater Innovation
When women are allowed to contribute, you have access to more ideas. Beyond this, opening your discussions fully to people with different experiences lets you broaden the scope of solutions you consider for your everyday business problems. This means not only letting women speak out, but showing them that you value their perspective. You gain more by creating opportunities that are equal for men and women.
2. More Flexibility
An aspect of gender equality at work is creating a flexible work environment. Allow for schedules or remote work opportunities to help both men and women juggle home responsibilities with work. This does more than make your employees happier; it lets people work on a schedule that allows them to focus more when they are working. The inherent flexibility of this kind of work lets you get the most out of all your employees.
3. Better Understanding of Customers
Your customers are not all men. In fact, depending on your industry, women may play an outsized part in buying decisions for your products and services. Taking greater input from women in your organization allows you to get into the minds of your female customers, enhancing the way you approach marketing and customer relations.
4. Better Employee Retention
Happy employees stay longer. This is important because every time you lose an employee, you must replace not only a body, but the knowledge and experience that person had. Focusing on gender equality issues lets everyone in your organization know that you value their experience and perspective. Doing this helps you keep your best people and saves you money in the process.
5. More Growth Potential
All of these benefits help you move toward an important goal: growing your organization. A reputation for gender equality and employee happiness gives you greater potential for recruiting the best people available. A company with a great reputation also gains more customers, giving you the expanded pool you need to build sales and revenue.
Gender equality is more than a feel-good seminar to provide before moving back to a male-dominated culture. Focus on real change to promote equality in your organization. The culture will improve on all levels, and your bottom line will grow as well.