Growing any direct selling business relies on reaching and connecting with more customers. Today, the key to success lies not in traditional home parties but on network marketing. To get the most from your direct selling business, start with these 10 tips.
1. Think Bigger
Direct selling success does not come by focusing on friends and family. Unless your friends can sustain your sales at a level that keeps your business growing over time, you can't depend on them for success. Market your business to a broader audience, and keep looking.
2. Offer Something
A free sample or discounted offer gives you a foot in the door with potential customers. If you offer something to bring people in, it gives you a chance to convince them to stay, buy, and help fuel your growth.
3. Nurture Your Network
If your direct sales business depends on building a network selling under you, the worst thing you can do is recruit and abandon. Work with the people under you to help them improve as salespeople and businesspeople. That time investment can pay off exponentially.
4. Listen to People
When you interact with people on social media, you can learn what matters to them. Take the time to listen, ask questions, and discover what they really want. It lets them know you care and gives you insights that can help you.
5. Give Solutions
When you know what people need, it gives you a chance to take the next step. You aren't just selling a product or service; you are selling a solution to a problem. Deliver marketing that answers people's needs.
6. Understand the Social Medium
How you market depends in part on your social media platform. Twitter, Facebook, Pinterest, and Instagram all work differently. Pay attention to what persuades people on each platform and focus your marketing accordingly.
7. Use Emails
Today, email marketing feels almost quaint. Still, it gives you a chance to reach people directly, rather than trying to help them find you. Create personalized marketing and deliver it in ways that speak directly to your customers.
8. Be You
The other side of personalization is you. Why should people buy from you and not someone else selling similar products and services? The secret ingredient in any direct selling campaign is you. Be your unique, quirky self.
9. Build Partnerships
To build your reach, work with partners. You can cross-market with someone who sells a related product or service. It helps both of you and lets you reach more people, more quickly.
10. Help People Purchase
Direct selling is more than finding people; you have to help them purchase. When you market, point your messaging to a checkout or purchase page. You can't grow sales unless the customer can buy.
Direct marketing provides a path to personal financial success—if you do it well. Your direct sales business relies on connecting to people and making them want to buy. These tips will help you get there.