Strategy or Science? How Smiling Can Benefit Your Business

You see it all the time: popular business publications with supposedly brilliant ideas about how you can improve your business with technology or marketing plans. Indeed, there are a myriad of formulas and methods that may help enhance business performance. You can certainly learn and improve from many of them, but sometimes there are simpler ways to improve your results. If you make a focused effort to smile more, you'll be surprised with how much you can benefit. Smiling can help you not only feel better during your day, but it may just get you better business results as well.

What a Smile Does for Your Attitude

You normally smile as a result of a pleasant situation that makes you happy. You can however reverse the order: intentional smiling can make you happier too. One of the first things to happen when you smile is you feel better about yourself. When you smile, it boosts your optimism and your general attitude. When you do it every day, you find that your approach to the day and your interactions become more positive over time. And once you smile, it makes others do so too.

For Your Customers

One of the great aspects of smiling is how contagious it becomes. If you smile at work, your customers will naturally want to smile back. It provides a sense of warmth for you and for your business, one more effective than any kind of marketing you can do. It makes customers want to stay and shop, and share their experience with others.

Business people high-fiving and smiling

Even more, clients feel welcomed when you smile. All customer service approaches seek to make the customer at least satisfied, and preferably happy. By starting each interaction with a smile, you start them off in a great place and give yourself a head start to providing effective customer service experiences.

For Your Bottom Line

With all of these positive effects on you and your customers, a great smile cannot help but improve your bottom line. When you enter the day with confidence and joy, you work more effectively. General optimism converts into business optimism and helps drive you through the day. You are ready to make sales and help customers, both of which lead to higher revenues.

Of course, all the optimism in the world will not help if your customers are unhappy. Your smile connects you with your customers and shares an attitude of good will. Instead of thinking of you as the person who wants to part them from their money, they will think of you as the person wanting to give them a happy, satisfying purchase experience.

A smile will not solve all of your business challenges. Like anything else, you need to practice it and make it part of your daily approach to work. Over time, though, approaching each day with a great smile can build powerful dividends for you and your business.

Strategy or Science? How Smiling Can Benefit Your Business

About the Author

Allan Lacoste, EVP, Partnership Group, North America

Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.

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