Business development can be lonely work, where your team's rewards come largely from outworking others. Sometimes, you need to look at boosting morale and motivation. These 10 tactics can help you do so, and build a happier, more productive workforce.
1. Talk to Your Team
Take a little time to talk — and more importantly, listen — to each member of your business development team. It needn't be about work or anything in particular. The more a person feels valued as a person, the more motivation that a person will have to do more on the job.
2. Focus on Cooperation
Sales work is naturally competitive. Sometimes, it helps to remember that your team is not a group of competitors, but a team working together for your common goals as an organization. Encourage group goals and teamwork.
3. Go to Your Core
What is your mission as an organization? Make sure your business development team both understands and supports it. If the team appreciates what you stand for, it will work harder to support that mission.
4. Give the Team Input
When you empower your people to help make decisions, it gives them a greater sense of ownership in all they do for you. That has a remarkable way of inspiring not only harder work but more focused work as well.
5. Compensate Fairly
Fair compensation does not necessarily mean equal compensation. You should incentivize your team in ways that reward the work that makes your organization better. Ask for input on how people would like to be rewarded, and take that into account, too.
6. Praise Initiative
Too many companies discourage people who step outside the box to ask bigger questions or take charge of their duties. This prevents growth. Offer praise and rewards to those who show initiative and creativity at work.
7. Praise Results
Results still matter, too. If someone achieves a goal for him/herself or for the organization, offer praise for that achievement.
8. Push Education
If you help your team learn more, they perform better. Part of this is getting a better understanding, but just as important is showing employees that you want to invest in them. Offer ways to help them grow professionally.
9. Back Your Team
Anyone in a customer-facing role knows that, despite the platitude, the customer is not always right. If your employee is dealing with a rude customer, have your employee's back. When you are loyal, your employee will be more loyal in return.
10. Balance Work and Life
In business development, work-life balance often becomes balancing life around the edges of work. Encourage team members to take time off and take care of themselves.
The most effective business development team comes from employees who feel valued and appreciated. Focus your leadership efforts on making sure your team is equipped and interested in giving their best for you.