Every year, marketing gurus talk about the ways the world is changing. In 2020, you can't help but see it. A pandemic has spurred fundamental shifts in the way people think, interact, and shop. Even when the virus recedes into history, the technological trends will likely continue. Make sure you are on top of the direction eCommerce is moving by keeping up with these trends.
1. The Aftermath of COVID-19
ECommerce has been rising steadily for years, in terms of total dollars and its share of total retail spending. When stores closed for weeks and even months, though, this trend pushed into a higher gear. Even as customers start to return to the stores, many are appreciating the convenience and safety of shopping from wherever they are and letting their products come to them. The eCommerce share will continue to grow well after people feel safe shopping outside of the home.
2. Artificial Intelligence and Personalization
Artificial intelligence or AI is helping businesses connect to their customers better than ever. This can range from something as simple as a chatbot responding to basic questions to a fully integrated personal assistant collecting and using data to direct marketing efforts. Customers are creating terabytes of data. With the AI capabilities already available, this gets processed and organized to guide more specific marketing messages to individuals. As technology continues to grow, the strongest companies will be those that use it effectively.
3. Mobile and Voice Shopping
While eCommerce is growing quickly, the means shoppers engage have diversified. More shoppers than ever are making mobile purchases; smartphones are everywhere, and consumers are increasingly comfortable with their security features. In addition, shopping through personal assistants like Google Home, Amazon Alexa, and Siri has grown enough that retailers are paying attention. Make your eCommerce compatible with these technologies to avoid losing sales.
4. Virtual and Augmented Reality
ECommerce is no longer relegated to a two-dimensional screen. Apps and add-ons for leading retailers allow customers to shop online as though they were moving through a store. These virtual and augmented reality options combine the convenience of online shopping with the experience many still want in their shopping excursions. The technology is getting cheaper and more readily available and can lift your eCommerce to new levels.
5. Protecting the Earth
Finally, stories of the earth's destruction continue to flood news and social media feeds. Customers today care about environmentally friendly companies. In your eCommerce platform, provide examples of the steps you take to be more environmentally conscious. These messages will make more customers feel better about supporting your business.
ECommerce trends are more than just fads; they represent the directions in which your potential customers are moving. Pay attention to what is happening, and make sure your eCommerce tools are keeping up.