When you look for an ISO opportunity, sorting through your options can feel overwhelming. All of them promise financial rewards and professional support, and use vague language about being the best, superior, market leader, or the like. To choose, then, you should look deeper. While personal fit and environment should affect your choice, certain factors will help you maximize your revenue potential. Here, the right partner can boost your performance significantly.
Success with an ISO requires a focus on your sales efforts. At times, this creates a tension. You need to take as many meetings as you can to make your sales goals. To get those meetings, though, you need to do the marketing work to attract people to you. This can be time consuming and expensive, and hurt your sales in the short run. If you work with an ISO that delivers comprehensive marketing support, you both get more meetings and get to focus on taking them. A powerful marketing department can give you a boost from the beginning, getting your ISO relationship off to a great start.
You will never know everything. For some people, this can be hard to accept; high-achieving people in particular tend to try to take on more, even when it is outside their comfort zone. If an ISO leaves you to ask for the help you need, it can be easy to try not to ask, and to be overwhelmed by it. Here, an ISO with the right partnerships in place can help you get out of your own way. You do not have to learn the minutia of every aspect of the organization and the industry. If there are experts available to you through the ISO, you can rely on support and focus on what you do best.
Finally, payment technology changes frequently. You need to keep up not only with the essential functions of the systems, but also the regular updates, security patches, modifications, and wholesale changes that come with them. These may be driven by new upgrades or regulatory necessity, and trying to keep up with everything can be paralyzing. The best ISO partnerships come with a steady expertise over an evolving set of products and services. If you can't be comfortable that an ISO brings that to the table, you can count on that becoming a roadblock to your success.
Partnerships, in the end, are relationships. When you partner with an ISO, you need to know you can count on the organization to deliver what you need. Look for the right support system before you sign up. It can make all the difference in your revenue potential.