ECommerce opens avenues for your business that require lower start-up costs and higher profit margins than any storefront ever will. It also presents challenges. You need to stand out in a world of online options, and drive revenue and traffic among shoppers who tend to be open to many different buying options. To get the most revenue out of your eCommerce operation, start by applying these tips.
1. Design for Mobile
You may design your eCommerce site on a laptop, but shoppers access it on mobile devices. The share of eCommerce revenue on mobile devices has increased steadily, and sits at 67.2% in 2020. Make sure your customers can buy from their phones.
2. Build Email Subscriptions
An email subscription ensures that a customer receives marketing updates from you. Use tools available on the market to build out your customer list, and then create interesting marketing for them to receive regularly.
3. Make It Easy
Little is more frustrating than having people start to shop, but either not finish or abandon shopping carts. Take the time to test your web design and give your customers a simple path to go from shopping to purchasing.
4. Encourage Online Reviews
A 2019 survey found that 62% of respondents considered online reviews to be very helpful in influencing their shopping decisions. At the end of a purchase, you can provide links for customers to leave reviews of your site and your products. These reviews provide word of mouth marketing that brings more people to you.
5. Offer Suggestions
As customers shop with you, you can use the data their choices generate to offer suggestions for them. This might include related products, accessories, or anything else that creates a sensible upsell or additional sale potential. It can be a particularly effective way to build bigger sales for each customer.
6. Focus on Content
Your online content influences the way potential customers see you. Your email campaigns, your social media campaigns, and your eCommerce site itself should all reflect your brand, your personality, and the message you want to give your customers. With all the fads and tactics eCommerce discovers, relevant, regular content remains one of the most effective revenue drivers you can use.
7. Personalize More
A personalized experience does more to engage customers than a one-size-fits-all approach. Use chatbots, live chat, personal recommendations, augmented reality, and anything else that directs your marketing to the individual on the other end of the screen. It engages your customer and encourages larger purchases.
ECommerce provides an extraordinary vehicle to increase both your marketing reach and your potential profit margins. By focusing your technique on ways to drive revenue, you can build out a more successful eCommerce operation. Learn to stand out, and build a platform that makes the most of what you do.