5 Tips on Building Consumer Trust on Your Website

It only takes a few seconds for an online shopper to know if they trust your website. Often the first opinion forms on a subconscious level without analyzing the thought process.  A “questionable looking” website is not doing you any favors and scares potential customers away. We did a little research and put together a list of things that influence shoppers’ perception when they see your eCommerce website for the first time.

Webpage Design

Do you remember website designs from late 90s? They worked great because in those days having a website alone automatically meant you’re a serious business. Websites were a complex undertaking that not every merchant could handle. Nowadays, when anyone can use a so called “drag and drop” template and build beautiful sites, businesses need to step up their web design game. Your website’s design is the first thing your potential clients notice, so make sure it is functional, user friendly and attractive.   Simplify the layout of your website to make it easy to navigate and give it a “cleaner” look. Keep your brand colors consistent throughout different sections of your web pages. Make sure your website is mobile friendly and loads within a split second.

Website Images

It’s very easy to tell authentic photos from the ones you got from a photo bank. If you have the resources, it’s best to invest in a professional photographer who will showcase your products or services in the best possible way. Authentic images help your website gain trust, make your business look more real and helps better sell your products or services.

Client Testimonials

Another important item on the list is your clients’ testimonials.  They serve as a powerful tool to build trust. Display positive feedback on your website, and make sure to use real names and add photos if you can. Invite your happy customers to leave a review any chance you get.

Trust Certificate

This is a big one! If you want your customer to input their credit card and personal info to make a purchase through your website, you’d better make sure they feel safe to do so. Add a Trust Certificate on your shopping cart page to give your customers piece of mind that the information they provide is safe. Improve consumer confidence by offering a secure check-out experience.

Social Media

Stay active on your social media profiles. Keep your Facebook, Twitter, Instagram or LinkedIn page updated with the latest news on the industry, product releases, and employee activities. It will help your clients get to know you on a personal level when they look you up. Make sure to add social media icons to your landing page and invite your patrons to stay connected.

5 Tips on Building Consumer Trust on Your Website

About the Author

Allan Lacoste, EVP, Partnership Group, North America

Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.

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