Marketing for fintech is fascinating yet sometimes poses a challenge. If you operate in the financial technology space, including merchant services and payment processing, you need to find ways to differentiate yourself from the competition. Instead of following your usual patterns, try to dive into some high-impact marketing that you can employ right away. Whether you're a software vendor, an independent sales organization or a merchant level sales professional, these five techniques can inject life into your marketing efforts.
1. Embrace Social Media
According to the Pew Research Center, 69% of adults in the United States use social media platforms. With this level of potential exposure, you have no reason not to advertise through these channels. Every platform serves different audiences and purposes, so look at the one that would best serve your brand identity and desired customer base. Television advertising delivers less impact today than ever before and seems to fade away. Find people where they are.
2. Focus on Content
Online marketing has changed dramatically over the past few years. Still, one constant remains: Excellent content delivers results. Use effective online content to demonstrate your expertise and SEO techniques to ensure that your potential customers see that content. When you deliver consistent quality through your website and social media pages, you can build an effective presence for your brand.
3. Engage With Customers
Telling your story effectively provides part of the equation. Still, the most effective communication can never be a monologue. Open your online presence to comments from your customers, too. If someone comments, respond. Thank customers for their business, and offer solutions to problems presented. Engaging with your potential customers creates relationships and return purchases.
4. Measure Your ROI
A scattershot approach to marketing can be a reasonable first step. Try out different social media channels, and build out your presence. To stop there, though, is to build a hope rather than a strategy. Some kinds of content and social media posts will work better than others. Check your statistics to see where you are gaining attention and generating sales. Test, and start focusing on what works.
5. Be Bold
Every day, new fintech competitors step into the light. Whatever the competitive landscape looks like today, tomorrow will bring the change. With this in mind, you cannot afford to sit back and rely on mundane marketing. Take risks in how you tell your story and present yourself. If you want to stand out from those trying to take your business, you have to do something extraordinary. A defensive strategy will seldom help you find new customers.
Fintech marketing should not remain stuck in dull or outdated techniques. Look to where customers are today, and take steps to meet them there. The more you engage and educate your potential base, the more you can attract them.