10 Ways to Leverage Digital Marketing in Fintech

If you operate in or with fintech, you need to find ways to stand out in an ever more crowded market space. Digital marketing means much more than having a website and posting ads online. If you want to get the most out of your marketing efforts, look to do more in these areas.

1. Focus on the Mobile Experience

More searches take place on smartphones than on computers. You probably know this, but you may still design your web presence for larger screens. Building simplified screens and using local search capabilities will help people find you with the phones they carry everywhere.

2. AI Applications

Chatbots use a simplified AI functionality to help answer questions for potential customers in real-time. By setting this tool up for your site, you can give people an interactive experience before you ever meet them.

3. Link With Intent

Create links to reputable sites that can enhance your reputation. If you can have these sites link back to you as well, it gives you even more of a boost in Google's search algorithm. This drives more people to you—the main point of online marketing.

4. Talk to Your Customers

If you want to know what content will work for you, ask. Your customers can give you insights into what they like about your business, and what you may want to improve. Ask, listen, and use what you learn to direct your marketing approach.

5. Create Great Content

Listening gives you a good head start. After you learn what your customers like, create content that meets those criteria. Look to inform, educate, and entertain site visitors. If you can hold their attention longer, you can drive more traffic to your site and your business.

6. Visuals Matter

Written content is great. You need more, though. Use images and videos to make your site more readable, more interesting, and more attractive to visitors.

7. Use Social Media

Billions of people use social media every day. If you use Facebook, Twitter, Instagram, and other sites strategically, you can form stronger connections with your customer base and expand your messaging exponentially over what print advertising allows.

8. Offer Something

Marketing has always rewarded companies that give special offers. This can include giveaways or discounts, or even free trials of your product or service. People love getting things, and you can benefit from that.

9. Build Something

Your mobile or online presence works better if you build an app to support it. It need not be overly complex, but it should allow your customers easy access to you with a tap of their phones.

10. Stay Current

Digital marketing is by its nature ephemeral. To maintain attention, you must continue to create content and advertising messages. Keep up with the world and with your customers' expectations.

The world moves constantly. For you to hold attention, you have to keep moving forward. Digital marketing gives you the ability to keep connecting if you use it well.

10 Ways to Leverage Digital Marketing in Fintech

About the Author

Allan Lacoste, EVP, Partnership Group, North America

Allan is responsible for managing the overall growth of Nuvei’s North American sales and marketing teams. He is a 22-year fintech industry veteran who has owned and operated ISOs, as well as held leadership roles with Cardservice International, North American Bancard and Total Merchant Services.

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