In today's world, retailers need an online presence. If they don't have one, the prospect of moving into an eCommerce site may seem daunting. Fortunately, getting started is not as onerous as one might believe. If started the right way, a business can be moved online quickly and effectively.
1. Know the Customers
Websites do not come in one-size-fits-all styles. Business owners need to understand their customers before settling on a design. Their average age, typical gender, and interests all affect the design and writing style needed. Owners should know who is being served before deciding how to best serve them.
2. Build the Site
From here, retailers can start building out the website. They should work with a web design consultant to create a site with a strong, targeted landing page and a structure that suits the business. The site should tell customers who you are with a design that reflects the brand.
3. Create Fresh Content
The most effective marketing performed on a website comes from the content itself. Retailers should create content that demonstrates the business’ knowledge and expertise within the industry in which they operate.
4. Focus the SEO
Along with the content itself, a business needs to build out a search engine optimization strategy. Keyword phrases in the right locations and concentrations help search engines locate the page and direct customers in target markets to them.
5. Grow the Social Media
One of the best ways to connect to one’s customers is through social media. While on-page marketing focuses on products and services, this is where people are reached on a personal level.
6. Start With the Basics
When starting online, retailers should not throw everything at the customers at once. Core products and services should take center stage so they can bring people in with what the business does best.
7. Focus on Value
A website isn't just about what the retailer sells, though. Customers are brought in with a unique value proposition that the competition can't match. Building ongoing content around that value keeps hold of current customers and brings in new ones.
8. Connect the Dots
Retailers should not pretend that eCommerce is a separate business if they maintain a physical location. They don't want to compete with themselves either. Onsite customers should be guided to the website, and online customers to the physical location. Leveraging the two together maximizes opportunities.
9. Expand the Offerings
From here, retailers should build-out. More content, sales, and expanding product offerings encourage people to keep coming back over time.
10. Use the Right Technology
With everything else a retailer does, processing sales still matters. The right payment technology embedded in the site helps make the most of an online presence. Working with a payments partner who can help generate revenue online is recommended.
Getting a business online does not have to be arduous or expensive. Retailers must focus on getting up and running efficiently to transition smoothly into earning more revenue through an eCommerce presence.
Your merchants aren't the only ones who need to be online. So do merchant services providers. Nuvei's Partner Website Launch Pack gives our Partners everything they need to grow their business online. Learn how to get started.